People reach out to touch dragon dancers as they parade through Chinatown during the Chinese Lunar New Year parade in New York, Sunday, Jan. 29, 2012. (AP Photo/Kathy Willens)

A series of billboards illustrating the fattening effects of the beloved dairy product are dotting the highways of upstate New York.

Revelers performs a dragon dance during the Chinese New Year parade at Chinatown in New York January 29, 2012. The Lunar New Year began on January 23 and marked the start of the Year of the Dragon, according to the Chinese zodiac. REUTERS/Eduardo Munoz (UNITED STATES Tags: – Tags: SOCIETY TPX IMAGES OF THE DAY)